Plus size fashion is one of those hot topics in the fashion industry. It’s all to do with body confidence, showing people that they should be happy with their bodies and can have beautiful clothes regardless of their size. This can offer excellent PR opportunities for your business if you are a true ambassador of plus size clothing that is well made, high quality and that people really want to buy.
If you are thinking about stocking plus size ranges, make sure the world knows about it! There are lots of men and women who would be glad of high quality plus size fashion that can really meet their needs, so put out some press releases, write about your new fashion offerings online and make sure you generally generate some real publicity. This will help create a buzz around the launch of your new plus size clothing lines and will put your clothing store on the map.